Data Drive Advantage - Visibility
Enterprise business and government agencies are flooded with large explosion of data—about products, competitors, suppliers, and customers. This information flood is not the only issue when it comes to data management. Theirs is trend happening with employees who create and maintain files on local drives rather than shared databases, effectively creating “micro-storages” of data.
These data storages keep departments within your organization from making the beneficial decisions—and in some cases causing decisions that can harm the organization as a whole. Even today with the most technology advances enterprise data is obscured in spreadsheets and isolated information silos that have been built over time—serving critical short-term needs, but ultimately slowing the pace of decisions to a crawl.
The perception of some executives is that most of the data needed to make decisions is available “in the computer system,” or at least stored away and accessible when the need arises. But what if your system has not been structured to track and report this information? What if this information or metric is not even defined? Does everyone in your departmental organizations agree on what constitutes qualified data? Does marketing agree with sales? Until a data query is defined, formulated, and tracked, that data is likely not to be available to executives “in the system”.
Organizations that successfully navigate the parameters for data visibility gain three benefits in critical strategic areas decision-making:
1. Unified view of business actions with vision strategy
2. Valuable resource allocation and use
3. Reduction in the overall organizational strain of regulatory compliance
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