If you act on most or all of your big data analysis, odds are that those actions will eventually change how business leaders think and how the business operates. Here is how that works and why it's a great thing to happen!

Most companies turn to big data to understand their customers and improve advertising and marketing investments. It's a great place to start in big data. But in the course of learning who their customers are, how they behave, and what they like, companies inevitably also discover that a few tweaks to their own internal processes can successfully entice customers and increase profits too!